As a digital marketing leader with over 19 years of extensive experience, I have dedicated my career to driving measurable growth for global brands through integrated strategies encompassing SEO, paid media, content, and analytics. My journey is defined by a powerful blend of technical proficiency and strategic foresight, allowing me to not only architect complex digital initiatives but also to lead their flawless execution. I am passionate about translating intricate data into actionable insights and take immense pride in my ability to elevate brand presence, expand search visibility, and deliver significant revenue gains across diverse industries.

My professional trajectory has taken me through some of the world’s most respected digital agencies, including over a decade in top-tier organizations like GroupM Media (WPP), Publicis Groupe and Havas Worldwide. In my recent role as Head of SEO at Indiadotcom (Zee Digital), I elevated Zee Media’s digital portfolio by achieving 90% user and 80% pageview targets in FY23-24, and notably advanced Zee News’s Comscore ranking from 13th to 3rd. I led cross-functional teams to develop real-time content analytics tools and innovative SEO strategies, which also resulted in the creation of new revenue streams that generated over $5,000 per month within six months.

My time as Director of SEO at GroupM was marked by spearheading comprehensive SEO operations for PAN-India clients, which delivered a remarkable 34% year-over-year increase in SEO revenue. Additionally, at SapientRazorfish/Digitas, I strategically drove SEO success for accounts such as Tourism New Zealand and Maruti Suzuki. I increased Tourism New Zealand’s conversions by 33% and improved the Maruti Suzuki Vitara Brezza’s CTR by 37% while reducing CPL by 43%. This hands-on experience has been complemented by my Executive MBA and Master of Computer Applications, providing me with the unique blend of business acumen and technical knowledge crucial for success in today’s digital landscape.

My expertise is supported by a deep proficiency in a wide range of digital marketing tools, including SEMrush, Ahrefs, and Google Analytics 4 (GA4) 360 and Google Tag Manager. I am a forward-thinking professional who thrives on new challenges and is dedicated to helping businesses build resilient online brands and achieve their full digital potential.